Bruce Cost Unfiltered Ginger Ale Original is the flagship craft ginger ale made with fresh ginger — not ginger extract or flavoring. Unfiltered and naturally cloudy, it delivers the purest, most intense ginger flavor: fiery, earthy, and complex. Sweetened with organic cane sugar. No high-fructose corn syrup, no artificial flavors, nothing filtered out. Made in Brooklyn, NY. 12 fl oz (355ml) glass bottle.
Bruce Cost Unfiltered Ginger Ale — Original, 12 fl oz (355ml) Glass Bottle, Made with Fresh Ginger & Organic Cane Sugar
- Made with Fresh Ginger — whole ginger root, not extract or artificial flavoring
- Unfiltered — naturally cloudy with real ginger sediment; shake gently before serving
- Original Flavor — the purest, most intense ginger expression with no fruit additions
- Organic Cane Sugar — sweetened with organic cane sugar, no high-fructose corn syrup
- Whole Ginger Loved for Digestive Comfort — traditional ginger wellness benefits
- 160 calories, 37g sugars, 0g fat, 0mg sodium per 12 fl oz (355ml) bottle
- 12 fl oz Glass Bottle — premium presentation, best served chilled
- Made in Brooklyn, NY — craft American ginger ale with a proud heritage
How to Use
Shake gently before opening — sediment is natural and part of the unfiltered experience. Serve ice-cold straight from the bottle. The Original variety is the most versatile Bruce Cost for cocktail mixing — ideal for Moscow Mules, Dark & Stormy, whiskey ginger, ginger mojito, and any cocktail that calls for ginger ale or ginger beer. The pure, uncut ginger flavor pairs with virtually any spirit. Also excellent with food: pairs beautifully with sushi, Thai curry, spicy wings, and anything bold and savory. Serving size: 12 fl oz (355ml), 1 serving per bottle.
About Bruce Cost Ginger Ale
Bruce Cost Ginger Ale is a proud descendant of the original soft drink — before ginger ale became the pale, flavorless mixer most people know today. Founded by Bruce Cost, a celebrated chef and food writer, the brand set out to make a ginger ale that actually tastes like ginger: fiery, complex, and made with whole fresh ginger root. The Original variety is the purest expression of that vision — nothing filtered out, nothing diluted, just fresh ginger and organic cane sugar in a beautifully simple formula. Made in Brooklyn, NY.
Frequently Asked Questions
Why is Bruce Cost Ginger Ale cloudy?
Bruce Cost Ginger Ale is unfiltered — meaning the fresh ginger pulp and sediment remain in the bottle rather than being filtered out. This is intentional and is what gives it its bold, authentic ginger flavor. The cloudiness is natural; shake gently before opening for the best flavor distribution.
How does Bruce Cost compare to regular ginger ale?
Most commercial ginger ales use ginger extract or artificial flavoring and are filtered clear. Bruce Cost uses whole fresh ginger root and leaves the drink unfiltered, resulting in a significantly more intense, complex ginger flavor with natural sediment. It is closer to a traditional ginger beer in intensity but with a cleaner, more refined flavor profile.
Is Bruce Cost Original good for mixing cocktails?
Yes — the Original variety is the most versatile Bruce Cost for cocktail mixing. It delivers the purest, most intense ginger flavor with no fruit additions, making it the ideal base for Moscow Mules, Dark & Stormy, whiskey ginger, ginger mojito, and virtually any cocktail that calls for ginger ale or ginger beer.
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Learn more about Bruce Cost Ginger Ale at brucecost.com.