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Bull's-Eye Brown Sugar & Hi...

Bull's-Eye Brown Sugar & Hickory BBQ Sauce pairs caramel-sweet brown sugar with deep hickory smoke for a bold, balanced glaze that transforms any cookout.

Sweet Meets Smoky: Brown Sugar & Hickory BBQ Sauce 18 oz

  • Brown sugar sweetness with hickory depth — a well-balanced sweet-smoky flavor that caramelizes beautifully on the grill
  • Thick, clingy sauce — rich consistency adheres to chicken, ribs, pork, and burgers without dripping off
  • 60 calories per 2 tbsp — indulgent taste without excess calories; fat-free formula
  • Kosher Pareve certified — meets dietary standards for a wide range of households
  • Multi-use versatility — perfect as a grilling glaze, dipping sauce, slow cooker base, or sandwich spread
  • 18 oz bottle (1 lb 2 oz / 510g) — ideal for families and grilling season; multi-pack options available for bigger savings

How to Use

Apply Bull's-Eye Brown Sugar & Hickory to meats during the final 10 minutes of grilling, allowing the brown sugar to caramelize into a sticky glaze. Use as a dipping sauce for chicken strips and ribs, stir into slow cooker pulled pork, or brush onto baked chicken thighs for oven BBQ nights. For best results, apply two coats over medium heat.

About Bull's-Eye

With over 30 years of BBQ experience, Bull's-Eye has built a reputation for bold, thick sauces designed for serious grilling. Shop the full range in our Grocery & Gourmet Food collection at Real Prime Deals. Learn more at the Kraft Heinz website.

Frequently Asked Questions

What does Bull's-Eye Brown Sugar & Hickory BBQ Sauce taste like?
It has a rich sweet-smoky profile. Brown sugar adds a caramel-like sweetness that balances the deep hickory smoke, creating a well-rounded sauce for grilled and slow-cooked meats.

How many calories are in Bull's-Eye Brown Sugar & Hickory BBQ Sauce?
60 calories per 2 tablespoon (30g) serving. Kosher (Pareve) certified.

How do I use this sauce?
Brush onto chicken, ribs, or pork during the last 10 minutes of grilling for a sticky glaze. Also great as a dipping sauce or slow cooker base.

Does Bull's-Eye Brown Sugar & Hickory contain common allergens?
It is Kosher Pareve certified with no dairy or meat ingredients. Check the label for the full ingredient and allergen list.

What size is this bottle?
One 18 oz (1 lb 2 oz / 510g) bottle. Multi-pack options available for bigger savings per bottle.

  • 5 stars: 90 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
M
Mister Rich
BBQ Essential

Couldn't find it in any store. It's our favorite, so going into summer we need the 3 pack for all the Barbequing we'll be doing

D
Douglas P. Slaton
My favorite BBQ sauce

Excellent! My favorite BBQ sauce!

s
streetstock72

Does the job!

J
John
Best hickory smoke flavor ever!

This is The One for hickory smoked flavor!

L
LynMac
The Original

I've always loved this BBQ sauce, but I cannot find it anywhere. Now I can purchase it whenever I need to and it is shipped promptly and securely.

H
Helen A.
Great bbq sauce

I was buying this for my husband at our local grocery until they stopped carrying this variety. Hubby was thrilled when I found his favorite bbq sauce on amazon.

A
Amazon Customer

Its good

P
Patrick D. Butler
ATK winner

Just the right tang. It won the Americas test Kitchen tasting.

T
Trina E.
Great sauce.

I think it is the best on the market. Hard to find locally. Good taste and consistency.

P
Patrick Archambault

same great taste

s
sheld

Great value

R
Richard Osborne
Hard to find locally

Delicious as expected

D
Darrell lee

Love it

W
Webbster
Hard to find these days

Love this flavor.

H
Harold

Great value and flavour

R
Rick G.
Good balance, good budget

This is a go-to BBQ sauce for me to use. I rarely use it unaltered but it works just fine on it’s own. Good balance of flavors and the most important thing is it’s not too sweet. BBQ sauce should have just enough sugar to caramelize; I’m preparing meat, not candy. This one is the same as standard Bullseye, but has a little bit of smoke flavor added. It’s a nice touch.

C
CLAP1028
BEST Bar-b-que sauce, EVER!!

This is the BEST bar-b-que sauce I’ve ever tasted! The only bad thing is I can’t find it anywhere anymore so I’m so Happy I can get it here on Amazon! I Thank You So Much for having it!

O
Ok Viola

It’s no sweet baby rays but you can get it on Re-order. Still really amazing though. I mean it’s no Montanas bbq sauce but what is? It’s 3rd on my list of best sauces. After Montanas. And Sweet Baby Rays. So it’s pretty good. But not THE best.

A
Amazon Customer
?

I husband puts on everything!

j
jim leeder
I will be buying this for now on!!!

It is a little spicy but has a Bodacious flavor. I would definitely recommend this to anyone!

D
Dylan Oosterhuis

A very good BBQ sauce, I just wish it wasn't out of stock on here so much

A
Amazon Customer
Very tasty with a great smoky flavor

I read about it in a magazine. Was highly recommended in it and also on a cooking network.

K
Kindle Customer
Spice up

Great taste, use it on canned pork and beans, drain off some of canned sauce and spice it up with a little bull's -eye.

R
Rodney Moore
Dommage

Une des deux bouteilles était brisé dans la boîte. Mais c'est pas la fin du monde

S
Susan Hockridge

Full of flavor and priced right

A
Amazon Customer

Ribs

C
Crispy

Tasty

丹
丹

Good value compares to store.

I
Ianick Lefort
Bull's-Eye sauce BBQ

Bonne sauce BBQ ... j'adore cette sauce BBQ ... livrer rapidement ... bon raport qualité prix ... je vous la recommande !

F
Faldo

We’ve been using bull’s-eye products for years and really enjoy the flavor. This was an excellent by as an ad on item.

S
SD

good product

A
Alexandra

Very good considering the low price.

J
Jungle Jim

You can put a bit on pizza for a great taste. Tastes great on almost everything. A staple, better than ketchup.

R
Raymond

As described.Really like it . Recommend it and will buy again

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