AXE Provocation 5-in-1 Body Wash delivers 12 hours of irresistible Coconut & Black Pepper fragrance while cleansing body, face, hair, beard, and underarms in one step. Made with 87% natural origin ingredients, dermatologist tested, and packaged in a 100% recycled plastic bottle. 400ml (13.52 fl oz).
5-in-1 Formula — One Wash for Everything
- 5-in-1 Use — Body, Face, Hair, Beard, Underarms — one product does it all
- 12H Fresh Fragrance — Coconut & Black Pepper scent that lasts all day
- 87% Natural Origin Ingredients — effective cleansing with a naturally derived formula
- Dermatologist Tested — safe for daily use on face and body
- 24H Hydration — glycerin-enriched formula keeps skin moisturized
- Lathers Quickly, Easy to Rinse — efficient shower routine
- Patented Anti-Odour Technology — fights odour at the source
- 100% Recycled Plastic Bottle — more sustainable packaging
- 400ml Bottle — 13.52 fl oz, generous size for daily use
Ingredients
Aqua, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Chloride, Parfum, Sodium Benzoate, Citric Acid, Lactic Acid, Disodium EDTA, PPG-6, Saccharide Isomerate, Coumarin, Limonene, Linalool, CI 17200, CI 42090.
Allergens: Contains Coumarin, Limonene, Linalool (fragrance allergens per EU regulation).
How to Use
- Apply to wet skin, hair, beard, face, and underarms
- Lather and rinse thoroughly
- Suitable for daily use
- For external use only. Avoid contact with eyes — rinse immediately if contact occurs
About AXE Provocation
AXE Provocation is part of the AXE body wash range — a 5-in-1 shower gel formulated with 87% natural origin ingredients and the bold Coconut & Black Pepper scent also found in the AXE Excite body spray line. The 5-in-1 formula is designed for the modern man who wants an efficient, effective shower routine without compromising on fragrance or skin care. The 100% recycled plastic bottle reflects Unilever's commitment to more sustainable packaging across the AXE range.
Frequently Asked Questions
- Can I really use AXE Provocation on my face and hair?
- Yes. AXE Provocation is a genuine 5-in-1 formula — dermatologist tested and formulated for use on body, face, hair, beard, and underarms. The formula is gentle enough for facial skin and effective enough for hair and beard cleansing, making it a true all-in-one shower solution.
- What does AXE Provocation smell like?
- AXE Provocation has a Coconut & Black Pepper scent — the same bold fragrance profile as AXE Excite body spray. The crisp coconut provides a fresh, slightly sweet top note, while the black pepper adds a sharp, spicy edge. The 12H fresh fragrance technology helps the scent linger on skin throughout the day.
- Is the bottle made from recycled plastic?
- Yes. The AXE Provocation 5-in-1 Body Wash bottle is made from 100% recycled plastic (HDPE), as indicated on the packaging. This is part of Unilever's broader sustainability commitment to reduce virgin plastic use across its personal care brands.
Explore more personal care products in our Personal Care collection.