Tide Ultra Concentrated Original is a 170 fl oz (1.32 gal) bulk jug of Tide's concentrated liquid laundry detergent, rated for up to 152 loads with a built-in pump dispenser, shipped fast from New Jersey.
Tide Ultra Concentrated Original: 152-Load Bulk Jug for All Machines
- Ultra concentrated formula — the label states it delivers more cleaning power per fl oz than a standard liquid detergent
- Up to 152 loads — from one 170 fl oz (1.32 gal) jug, using the recommended amount per load
- Works in all machines — labeled compatible with standard top-load, front-load, and HE washers
- Built-in pump dispenser — measures detergent without needing a separate cap or cup
- Classic Original Tide scent — the standard Tide fragrance
- Bulk jug format — sized for large households or frequent laundry loads
How to Use
For a medium load, fill to line 1 on the built-in pump; for a large or heavily soiled load, use line 2. To pre-treat a stain, apply a small amount of detergent directly to the spot, let it sit for a few minutes, then wash as usual. Add the detergent to the drum or dispenser drawer before adding clothes; it can be used in cold, warm, or hot water. Store the jug upright, tightly closed, in a cool, dry place, and keep it away from children.
About Tide
Tide is a laundry detergent brand made by Procter & Gamble, first sold in the United States in the late 1940s. The Ultra Concentrated Original formula is the bulk, club-store version of Tide's flagship liquid detergent, sold in a large jug with a built-in pump for high-volume laundry use. Shop more laundry and cleaning products in our Health & Household collection. Learn more at tide.com.
Frequently Asked Questions
What does 'Ultra Concentrated' mean for this Tide formula?
Ultra Concentrated means the formula is denser than a standard liquid detergent, so a smaller amount is needed per load. According to the label, the 170 fl oz jug provides up to 152 loads at the recommended dose, which works out to roughly one fluid ounce per medium load using the built-in pump.
Is Tide Ultra Concentrated Original safe for HE washing machines?
Yes. The label states this formula works in standard top-load machines as well as High Efficiency front-load and top-load washers. For HE machines, use the recommended pump amount for a medium load to avoid producing excess suds during the wash cycle, and follow your machine's manual for guidance.
How many loads does the 170 fl oz jug provide?
The label states the jug provides up to 152 medium loads at the recommended pump amount, or fewer, larger loads if you use the higher fill line for heavily soiled laundry. Actual loads can vary depending on load size, soil level, and the water conditions in your home.
Can I use Tide Ultra Concentrated Original in cold water?
Yes. The label states this formula is designed to work across cold, warm, and hot water cycles. Many households wash on cold to save energy, and the concentrated formula is intended to dissolve and clean effectively even at lower water temperatures throughout the wash.